Extend Your Family’s Eye Health
— Not Your Budget

For a limited time, upgrade your lenses to Blue Light UV Filter free when you buy a complete pair of glasses at any Eyemart Optical Outlet location!

Free Blue Light Upgrades on Any Pair.
Protect the Whole Family!

We’re all using screens more — let’s protect our eyes more, too. Come on in before this offer ends!

The Importance of Blue Light Eyewear

Blue light is the light produced by backlit screens on phones, LED TVs, computers, and handheld game systems. In moderation, it’s perfectly harmless, but screen time has increased by 60% over the past year. Is your child complaining of frequent headaches, blurry vision, or trouble focusing? This may be a symptom of too much exposure to blue light!

Fortunately, there’s a simple solution. Your child’s eyeglasses can be fit with specially designed lenses that filter out blue light, enabling them to focus in the classroom, while doing homework, or anywhere else — safely and comfortably!

The Importance of Annual Eye Exams for Kids

We all know that the ability to see clearly can be a difference maker in when it comes to success in the classroom. But, did you know that 1 in 4 kids has an undiagnosed vision problem severe enough to affect their performance in school?

Children grow and develop quickly, and rapid changes in their quality of vision are not uncommon. It’s critical to bring your child for an annual eye exam, even if they don’t currently wear glasses or contacts! Plus, annual eye health checkups allow the doctor to look for signs of pediatric eye diseases and provide treatment and management as needed.

Choose Fashion and Function This Fall!

Get your free blue light upgrade before this deal ends!


H. S.

We absolutely LOVE this place! They treat you like family here and it is obvious that they love what they do. The doctor is very thorough. The customer service is fantastic and extends far beyond the time of the sale. Katharine has taken a pair of our son’s glasses that seemed far beyond repair and made them look almost brand new. Adjustments are meticulous and they aren’t happy until we’re happy. I would (and do) recommend them often!

A. S.

We recently went to get our 14-year-old new glasses. They had a giant selection, making it easy for her to find something she loved. The staff was very helpful in helping her find the perfect pair. We will go back for sure!!

J. B.

Eyemart Optical has a very competent, friendly, and professional staff. Their prices were lower than I’d experienced at other places too. They had a lot of eyeglass frames to choose from. It was a great experience!

J. K.

Purchased glasses for my husband in December and the dog decided to chew them up…7 months later, they were covered by warranty and we were able to purchase a replacement pair for a deep discount. Very happy with the service we received on 7/20/19 in Ames.

P. C.

A great experience all around! My husband had issues with a pair of glasses he bought and the staff worked with us to correct the problem. Our insurance changed the day after I ordered a pair of glasses and the staff tried to work with the insurance company to get them covered by the new benefit. They have always been helpful and tried to go the extra mile for us!

S. Y.

The staff and provider are great! I was late for my appointment and they worked me in. The prices can’t be beat! I was able to get contacts and two pairs of glasses for next to nothing.

M. & S. W.

Our whole family goes here for eye care. It’s easy to get an appointment — even on short notice. Everyone is very nice and knowledgeable with the insurance coverage. Never any problems.

About Eyemart Optical Outlet

At Eyemart Optical Outlet, our main mission is to make top-notch eye care and fashionable eyewear accessible to anyone at any budget. We are an Iowa-run, locally owned eye care and optical shop, and we’ll make sure that you understand your eye health and love wearing whatever eyeglasses you choose. We want to be your first choice for eyewear and great upgrades like blue light lenses: We’re why Iowa starts with an EYE!



620 Lincoln Way 6
Ames, IA 50010


119 N. Ankeny Blvd
Ankeny, IA 50023

Cedar Rapids

2811 Wiley Boulevard SW Suite L
Cedar Rapids, IA 52404

Fort Dodge

118 N. 25th Street
Fort Dodge, IA 50501

Mason City

624 S. Monroe
Mason City, IA 50401

North Des Moines

3839 Merle Hay Road 110
Des Moines, IA 50310


1141 N. Quincy Ave
Ottumwa, IA 52501

South Des Moines

5112 SE 14th Street
Des Moines, IA 50320


1525 E San Marnan Dr
Waterloo, IA 50702